User Segments

Not Using · Regular Users · Power Users — May 2026

150 Enabled Users  |  Fixed threshold: 500+ = Power, 1–499 = Regular
Segmentation Overview
10
Not Using
Enabled, 0 messages in May
6.7%
137
Regular Users
1 – 499 messages
91.3%
3
Power Users
500+ messages
2.0%

Segment Distribution

Median usage: 56 messages
Half of users are below this count
Power-user threshold: 188+ messages (P90)
Top 10% of users
Fixed threshold in use. This report uses a fixed definition: 500+ messages = Power User. This aligns with the organisation-wide standard. The P90 (188 messages) is provided as a dynamic reference point showing where usage concentration lies, but does not alter segment assignments.
Regular user segment is strong. 91.3% of enabled users are actively engaging with the platform at a regular cadence. This signals broad adoption rather than a tool used by only a few specialists.
Power Users (3)
Power users should be designated as internal champions. Each of the three power users in May 2026 sent over 500 messages and was active through the end of the month, indicating habitual daily use. Their workflows likely contain valuable, repeatable AI use cases that could be documented and shared.
#NameEmailDivisionMessagesLast Active
1Pat Kelleypake@omada.netGlobal Sales9682026-05-31
2Marcel Rasmussenmara@omada.netCustomer Experience6392026-05-31
3Kenneth Tiemrothkti@omada.dkCTPO5072026-05-30
Suggested Actions — Power Users

Invite these three users to share their most valuable ChatGPT workflows with the broader organisation. Consider a 30-minute internal lunch-and-learn or a short written use case brief. They are also well-positioned to review candidate GPTs for workspace promotion. Ensure they are included in any AI governance forum or champion network Omada establishes.

Not Using (10)
10 enabled users sent zero messages in May 2026. Several of these users have last-active dates in prior months, suggesting they may have been active previously but disengaged. Two have no recorded last-active date at all, indicating they may never have used the platform. Targeted outreach is warranted for all 10.
NameEmailDivisionLast Active (ever)Status
Adam Featherstonadfe@omada.netGlobal Sales2026-04-28Lapsed
Dario Valentdva@omada.dkCustomer ExperienceNever recordedNever active
Kev Cunninghamkecu@omada.netCustomer Experience2026-02-20Lapsed
Lars Belllab@omada.dkCustomer Experience2026-03-23Lapsed
Lars Moestruplamo@omada.netCustomer Experience2026-04-30Lapsed
Magdalena Klupińskamakl@omada.netPeople2026-03-13Lapsed
Marc Bastinmarb@omada.netCTPO2026-04-10Lapsed
Manuel Vielvamavp@omada.netCustomer Experience2026-02-18Lapsed
Ralph Grätherrgr@omada.netCustomer Experience2026-04-23Lapsed
Ralf Woeherwo@omada.dkCustomer ExperienceNever recordedNever active
Suggested Actions — Not Using

For lapsed users: send a short personalised re-engagement message with 2–3 role-specific use cases. For never-active users: confirm they are still in active employment and understand how to access ChatGPT Enterprise. Consider whether their role genuinely benefits from the tool — if not, reassign their licence to reduce cost. All 10 should be reviewed before the next licence renewal.

Regular Users — Sample (Top 20 by Volume)
137 users fall into the Regular segment (1–499 messages in May 2026). The segment spans a wide activity range, from users sending just a handful of messages to those approaching the 500-message power-user threshold. The top of this segment — users in the 300–499 range — are strong candidates for power-user enablement and champion identification.
NameEmailDivisionMessagesLast Active
Sune Giedosgi@omada.dkCustomer Experience4772026-05-31
Matt Porpigliamatp@omada.netPeople4322026-05-31
Piotr Lubińskiplu@omada.netCustomer Experience3582026-05-29
Macarena Collamacc@omada.netMarketing & Comms3482026-05-31
Hasse Olssonhol@omada.dkCustomer Experience3172026-05-29
Mads Peitersenmpe@omada.dkCustomer Experience2982026-05-31
Mia Sørensenmms@omada.dkPeople2282026-05-29
Malgorzata Strzeleckamst@omada.dkPeople2282026-05-31
Tabita Bajnatba@omada.netMarketing & Comms2232026-05-29
Andreas Klammerankl@omada.netCustomer Experience2122026-05-31

Showing top 10 of 137 regular users. Full data available in source exports.

Suggested Actions — Regular Users

Users in the 300–499 range are close to the power-user threshold. Share advanced prompt engineering tips and specific use cases to nudge them further. For users in the 1–50 range, check whether they are using the tool for genuine work tasks or only exploratory purposes. Consider role-specific use case packs for Engineering, Marketing, and Sales where adoption is visible but usage intensity varies significantly.